We soon discovered that there were already multi-dresses on the market, but none could be worn in as many ways as ours and they all seemed to be in synthetic fibres.
For our creation we wanted a gorgeous soft natural material that would be easy to care for, machine-washable and drip dry, and be stretchy and forgiving enough that one size could figure-hug Elaine yet also fit me on my ‘less thin’ days.
What is more, we wanted what we felt was a unique design to be made in Britain. A year on, our green shoot is growing well, with customers sending us lovely emails and asking us to expand our range. But to get to this stage we have had to cling like limpets to what mattered to us. It hasn’t been easy.